| |
 |
|
|
REGIONAL NEWS
East Asia
South East Asia
South Asia
Middle East
Global
| Monday, 06 April 2009, 09:00 ICT
Rolls-Royce appoints new global comms chief
 |
| Roll Royce: Appoints Carter as global comms chief |
Richard Carter has joined Rolls-Royce Motor Cars as director of global communications.
He will be based at the company’s head office at Goodwood in the UK and takes responsibility for the brand’s global communications strategy.
Carter began his career with BMW Group in South Africa where he was general manager for group communications and public affairs.
He joins at a crucial time for the motor industry - with high end manufacturers targetting emerging markets such as China as they seek to reposition their brands as a result of the credit crunch.
Prior to BMW, Carter held a number of diplomatic positions including postings in Washington and London as well as serving as presidential press secretary to South African President F W de Klerk.
“It is a privilege to have been appointed director of global communications for Rolls-Royce Motor Cars, arguably the most prestigious motor car manufacturer in the world,” said Carter.
“These are very exciting times for the company and I am looking forward to the challenges that my new role will bring.”
His predecessor, Graham Biggs, returned to BMW UK at the beginning of this year, as corporate communications director.
|
Latest News
|
|
|
|
