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| Thursday, 04 February 2010, 11:30 ICT
Ogilvy appoints global strategy lead
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| Richards: Worldwide head of Ogilvy strategy |
Ogilvy & Mather hasannounced the new position of Worldwide Head of Strategy Integration with the appointment of Ben Richards, formerly Director of Strategic Services at Naked Communications.
In this new role, Richards will report to Global CEO Miles Young and joint worldwide planning directors Colin Mitchell and John Shaw and will focus on the agency's multinational client base.
This new role further expands the agency's growing strategic and consulting capabilities and follows a series of executive moves.
Miles Young said of the new role: "Too often much of what is described as 'integration' in the communications business is a very superficial and flimsy thing. We have evolved a business model which provides 'deep integration' between the worlds of advertising, DM, PR and activation.
"Ben's appointment will help take us to the next level of this, rooting our solutions in the business needs which sometimes get lost in traditional briefs."
Richards started his career as a management consultant. He has worked at Naked since 2003 and was a principal architect of the tools and processes that grew Naked into the world's largest pure communications strategy agency.
In commenting on his move to Ogilvy & Mather,Richards said, "I'm proud of what we achieved at Naked, but, as the industry matures, this is a very logical next step for me. I chose Ogilvy because it seemed to me by far the most integrated of the agencies, and also the one that most embraces the need to change."
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